“Rise” is another example of horror that killed it at the box office.
Horror is hotter than ever with box office success after success. Evil Dead Rise, which was released in mid-April, is just the latest genre offering to make a splash. The fifth film of the evil Dead The franchise has been on track to cross the $100 million mark for some time now and, just before it enters its third weekend of release, Increase accomplished this impressive feat.
evil DeadThe various social media pages of celebrated the news by posting IncreaseThe now iconic title card of a deadite rising out of the water against a haunting sunset. However, this time it’s not the grim headline that comes out of the water, it’s $100 million in cold hard cash. Director Lee Cronin added to the post thanking fans saying, “So much love to the cast, crew and all of you amazing moviegoers for taking Evil Dead Rise at this place today. Thank you for your support in helping Deadites RISE all over the world! This historic milestone now makes Rise the highest-grossing film in the franchise. The previous film to take the top spot was evil Dead (2013) which grossed $97.5 million across its entire run. Rise, again, is only entering its third weekend and its box office drop has been very impressive from its opening to the second weekend. Increase has at least a few more weeks to play in theaters before the film’s inevitable home release on VOD. Because of that, it will be exciting to see what kind of legs these hungry undead have in this time frame.
What is Evil Dead Rise About?
Evil Dead Rise follows two Ellie sisters (Alyssa Sutherland) and Beth (Lily Sullivan) as they reconnect after many years apart. Beth needs her sister’s help with something, but when Ellie’s kids find the Necronomicon, all hell breaks loose. The undead quickly take possession of Ellie’s soul, and it’s up to Beth to save the family before it’s too late. Which makes Increase so great is that he doesn’t try too hard to scare his audience. Cronin relies on classic atmosphere and gothic haunted house scares to set the film’s tone. He then applied this to evil Dead fans know and love. This successfully takes the cabin as part of the woodland franchise and throws it into a claustrophobic building. This allowed for a more gritty and intimate story with themes that stunningly highlight any mother’s or mother-to-be’s worst fears. When you add the killer marketing campaign and Sutherland and Sullivan’s all-time genre performances, Increase had to slay all of its deadly demons at the box office. A lot evil Dead fans have seen the film many times in theaters and have shown their love for the film in many ways. This includes a bunch of sick cheese grater tattoos.
Deaths continue to rise
Evil Dead Rise is in theaters now. While fans wait for a sequel announcement and a dream crossover for Ash, Beth and Mia, you can see the trailer for Increase downstairs.
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