From poorly worded sexts to racist rants, a matrix of the worst recent moments in creator culture
internet takes no prisoners – when you screw up it’s open season for dunks, drags, mocking memes and targeted takedowns. It doesn’t matter if you’re a hot celebrity with 5 million followers or a random schmuck tweeting from the bus: on social media, anyone can be undone. Your only hope is that what you’ve done is more “grinding” than controversial, allowing you to return to relatively calm waters. On the other hand, some creators have managed to survive one incendiary scandal after another, safe from rebuke and shame. Here’s a breakdown of the biggest explosions of the past year and how the offenders got away with them.
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Cringey and coasting
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- Adam Levine: Thank you. to the Maroon 5 singer’s flirty DMs with influencers, “That body is absurd” is now an acceptable sext.
- Mikayla Noguiera: The beauty influencer has touted a new mascara on TikTok – but accusations that she was wearing eyelash extensions sparked a talk of truth in advertising.
- Brittany Dawn: She was accused of selling fake fitness packages and pocketing up to $1 million. (She denied the allegations and vowed to “fight back.”)
- Liver King: The mega-macho creator swore he grew fat on raw animal testicles as part of a caveman lifestyle. Surprise! It was steroids. Now that he claims to be out of juice, we can continue to enjoy his deranged content.
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Coasting and controversial
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- Elon Musk: He bought Twitter to boost his own corporate propaganda, regressive politics and terrible jokes. Now he’s only the second– the richest person in the world.
- JK Rowling: The Harry Potter The author claims she just wants female-only spaces – but she can’t seem to stop tweeting transphobic content.
- Aaron Rodgers: Even before leading the Packers to a disastrous season, the four-time MVP became the laughingstock of the NFL for peddling anti-vax views on Joe Rogan’s podcast.
- Jordan Peterson: The right-wing provocateur posted what he thought was a video of a Chinese facility harvesting human sperm with cock sucking machines – but it was just fetish content.
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Canceled and controversial
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- Kyrie Irving: Sound the anti-vaccine-mandate statements weren’t great, but it was an anti-semitic video he linked that knocked the hammer down (got him traded to Dallas).
- Emu Lady (The Florida One): There were two women who went viral for their emus. This one faced backlash for cuddling his own while potentially infected with the deadly bird flu.
- Scott Adams: The Dilbert The creator has a long history of offensive comments, but a pro-segregation rant on his podcast was the last straw.
- Andrew Tate: He bragged about persuading women to do whatever he wanted, then was arrested for sex trafficking. Although he pleaded innocent, the negative attention may have blown his place as the god of angry teenagers.
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Cringey and canceled
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- Jeffree Starr: The Our problematic beauty influencer has been canceled so many times we’ve lost count, but continues to make headlines for her questionable comments and behavior.
- James Corden and Keith McNally: Terminal online restaurateur Keith McNally has posted about how the late-night host behaved like an asshole at his restaurant, Balthazar. Corden apologized. McNally backtracked. Honestly, they both came out equally bad.
- Try Guys: They were the internet’s favorite wives, until one of them turned out to be having an affair with an employee. The scandal was anything. Should we inquire? Unforgivable.
- Taraswrld: The OnlyFans star complained about Harry Styles $10,000 tickets. When she said she was “finna be in the pit”, the mockery became a meme.
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