NEW YORK — “The Super Mario Bros. Movie” continued to rack up box office plays, leading ticket sales for the third weekend in a row and approaching $1 billion after just 18 days in theaters.
The horror reboot “Evil Dead Rise” debuted strongly and was the weekend’s best new release, launching with $23.5 million, according to studio estimates on Sunday. But that was no match for “The Super Mario Bros. Movie,” which grossed $58.2 million in its third weekend.
“Super Mario Bros.” sets a scorching pace for an animated film. This week it became the highest-grossing animated release of the pandemic era, with domestic ticket sales of up to $434.3 million through Sunday and its worldwide tally of $871.1 million. . When “Super Mario Bros.” soon to surpass $1 billion worldwide, it will be only the fourth pandemic-era film to reach that benchmark, following “Spider-Man: No Way Home,” “Top Gun Maverick,” and “Avatar: The Way of Water”.
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“Evil Dead Rise” is the fifth installment (and the first in a decade) in the thriller franchise that Sam Raimi started with the super low-budget 1981 classic “Evil Dead.” Although Raimi’s later, much-loved films starring Bruce Campbell have become increasingly slapstick, marrying comedy and horror, the 2013 reboot and “Evil Dead Rise” (with Raimi as executive producer) lean on colder fears.
“Evil Dead Rise,” which had a budget of $17 million, was also originally planned as an HBO Max release. When Warner Bros. decided that live-action movies weren’t financially appealing, he pushed some films — including “Magic Mike’s Last Dance” and “House Party” — to theaters, and simply canned a few others, including ” Batgirl” and “Scoob! Vacation Haunt.
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Amazon’s “Air,” also originally intended to go straight to streaming, also continued to perform well in theaters. The Ben Affleck-directed film, about Nike courting Michael Jordan, dropped 29% in its third weekend with $5.5 million to bring its running total to $41.3 million.
But while horror remains one of the most reliable genres at the box office, and families – after a long dry spell of mainstream releases – have flocked to “Super Mario”, some adult-oriented releases have continued. to have more difficulty attracting audiences.
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Guy Ritchie’s “The Covenant,” starring Jake Gyllenhaal as a wounded Army sergeant in Afghanistan, opened with $6.3 million in 2,611 theaters. But with mostly good reviews (81% new on Rotten Tomatoes) and an “A” CinemaScore from ticket buyers, this movie could hold up well in the weeks to come.
Ari Aster’s “Beau Is Afraid” expanded to a near-wide release, going four theaters to 926. Aster’s three-hour opus, received with more mixed reviews than his previous two films (” Hereditary”, “Midsommar”), took in $2.7 million.
“Chevalier,” starring Kelvin Harrison as 18th-century French composer and violinist Joseph Bologne, Chevalier de Saint-Georges, also failed to make a dent. It grossed $1.5 million from 1,275 theaters.
But with overall theatrical activity largely booming thanks to spring hits like “Super Mario Bros.” and “John Wick: Chapter 4” ($168.9 million domestically in five weeks after release), the theater industry will have plenty to celebrate when it gathers in Las Vegas on Monday for the annual CinemaCon. The studios will be promoting their summer blockbusters as Hollywood seeks to return to pre-pandemic box office levels.
Final figures will be released on Monday.
New movies to see this weekend:Watch ‘Evil Dead Rise’ and ‘The Covenant’, skip ‘Ghosted’
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