‘The Flash’ Announces Box Office Launch of Over $75 Million in Early Screenings

The first round of box office screenings are slated for Warner Bros. “The Flash,” and after a year of struggling for DC movies, Andy Muschietti’s time-distorting flick could bring a box office bounce, though. that initial showings weren’t as large as some theater owners and box office watchers had hoped.

With three weeks to go, projections indicate “The Flash” will earn at least a $75 million opening, less than the $134 million opening of Matt Reeves’ “The Batman” in March 2022. but better than the $67 million opening of “Black Adam” and much better than the massive $30.1 million opening of “Shazam!: Fury of the Gods.” Rival distributors tell TheWrap they expect screenings to increase as the film’s June 16 release date draws closer.

Both publicly and privately, Warner Bros. showed immense confidence in “The Flash.” Studio insiders told TheWrap that the film received rave ratings at audience test screenings, and the film’s first public screening at CinemaCon last month was positively received by theater owners.

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The question as the film’s marketing intensifies is whether the film can create enough word of mouth among audiences – as well as Gen X nostalgia for Michael Keaton as Batman – to excite fans for this blockbuster starring Ezra Miller as The Flash, as he uses his powers to prevent his mother’s death but creates a catastrophe that threatens to destroy the multiverse.

The film will need strong reviews from audiences and critics alike, as weak reception to ‘Black Adam’ and ‘Shazam 2’, combined with James Gunn’s upcoming DC Studios reboot, has dealt a blow to interest. of the public for this franchise. To complicate matters further, Miller’s public outbursts and run-ins with the law, which happened last year after production on “The Flash” – which included reshoots – ended.

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The general public is usually unfamiliar with an actor’s personal scandals to the point that they impact the box office, but it’s hard to predict whether Miller’s high-profile arrests and history of erratic behavior and violent will influence how audiences talk about the film. Miller’s performance takes up a greater degree of “The Flash” than one might even expect for the lead star of a superhero movie, as he spends so much of his runtime playing both Barry Allen and an alternate timeline version of Barry interacting with each other.

“The Flash” will also hit theaters during a crowded time, sharing a June 16 release date with family-focused Pixar film “Elemental” and hitting theaters a week after Paramount’s “Transformers: Rise of the Beasts.” . “The Flash” will have a second weekend without any serious competition – Wes Anderson’s “Asteroid City” is the top release on June 23 – before Disney releases “Indiana Jones and the Dial of Fate” on June 30.

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